Boost your business credibility with step-by-step strategies to get more Google reviews. Build trust, increase visibility, and attract new customers!
Raymond McConville
1. Claim and Verify Your Google Business Profile
Before customers can leave reviews, ensure your Google Business Profile is claimed and verified.
Steps:
Sign in with your Google account.
Search for your business and claim it if available or create a new profile.
Complete the verification process, which may involve receiving a postcard or phone call from Google.
Tip: Ensure all business information (hours, contact details, services) is accurate and up-to-date.
2. Provide Excellent Customer Experiences
Positive experiences are the foundation of positive reviews. Focus on delivering quality products and services consistently.
Tips:
Train your staff to provide exceptional customer service.
Pay attention to details that enhance customer experience, such as prompt responses and personal touches.
Monitor common pain points and take proactive steps to address them.
3. Ask for Reviews at the Right Moment
Timing is key. Ask customers for a review when they’ve just experienced a successful interaction or expressed satisfaction.
Steps:
After a service or purchase, thank the customer and mention how valuable their feedback is.
Ask directly but politely, such as:
"We're thrilled you’re happy with our service! Would you mind sharing your experience with a quick review on Google?"
Tip: Make it easy by providing a direct link to your Google reviews page.
4. Share a Direct Link to Your Google Reviews Page
Simplify the process by sending a clickable link that takes customers straight to your review form.
Steps to Get the Link:
Open your Google Business Profile.
Navigate to the "Home" tab and select "Get More Reviews."
Copy the generated link and share it with customers via email, SMS, or social media.
5. Use Email Campaigns to Request Reviews
Follow up with customers through email to remind them to leave a review.
Steps:
Use email marketing platforms like MailChimp or HubSpot to create a campaign.
Personalize the message with the customer’s name and mention the specific service they received.
Include the direct review link and a call to action such as: "Your feedback helps us grow and serve you better!"
6. Incorporate Review Requests into Your Website
Add a "Leave a Review" button or banner on your website.
Steps:
Place the button on high-traffic pages like your homepage, contact page, or thank-you page.
Ensure the button links directly to your Google review form.
7. Use In-Store Signage and QR Codes
Encourage walk-in customers to leave a review by displaying review request signs in your store or office.
Steps:
Generate a QR code linking to your Google reviews page.
Print and display the QR code near checkout areas, waiting rooms, or entrances with a call to action:
"Scan here to leave a quick review!"
8. Automate Review Requests
Use review management software like Get That Review to automate requests and follow-ups.
How It Helps:
Sends review requests automatically after a sale or service.
Reminds customers if they haven't left a review within a set timeframe.
Collects feedback privately if the customer had a negative experience, giving you a chance to address it.
9. Offer Exceptional Post-Service Support
Customers often review businesses based on their post-service experience. Offering continued support shows your commitment to customer satisfaction.
Steps:
Send a follow-up message asking if the customer is happy with the service and if they need further assistance.
If issues arise, resolve them quickly and professionally.
10. Respond to Existing Reviews
Engaging with reviews—both positive and negative—demonstrates that you value feedback and care about your customers.
Steps:
Thank customers for positive reviews with personalized replies.
Address negative reviews by apologizing for the issue, offering a solution, and encouraging further private communication.
Example Response:
"Thank you for your feedback! We're thrilled to hear you enjoyed our service. We look forward to serving you again soon."
11. Leverage Social Media
Promote your Google Business Profile on social platforms to encourage reviews from your followers.
Steps:
Post customer success stories and include a link to your review page.
Run a social media campaign encouraging satisfied customers to leave reviews.
12. Track Your Review Progress
Regularly monitor your review count and average rating to measure your success.
Steps:
Use the "Reviews" section of your Google Business Profile to view all feedback.
Analyze customer sentiment to identify areas for improvement.
13. Avoid Offering Incentives
Google’s guidelines prohibit offering rewards for reviews. Violating these rules can lead to penalties, including removal of your reviews.
Tip: Focus on delivering great experiences and building authentic relationships with your customers to naturally increase reviews.
14. Learn from Feedback
Use customer feedback to improve your business operations and services.
Steps:
Identify recurring themes in reviews (e.g., fast service, friendly staff).
Implement changes to address negative feedback and reinforce positive experiences.
Final Thoughts
Consistently gaining Google reviews can significantly enhance your business's reputation, visibility, and credibility. By implementing these strategies and tools, you’ll create a sustainable process for collecting reviews and building trust with your audience.
With Get That Review, you can simplify this process and watch your reviews grow automatically. Start today and turn satisfied customers into your strongest advocates!
